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Tan Sri Dato' Lee Shin Cheng (born 3 June 1939) is a Malaysian business magnate, investor, and philanthropist. T an Sri Dato' Lee Shin Cheng heads IOI Corporation Berhad (or better known as IOI Group) as its executive chairman. IOI Group was by Forbes in 2012 a palm oil and real estate development giant. It owned refineries in the US and the Netherlands and won a $322 million bid for a 6-acre plot in downtown Singapore for the residential buildings.〔( Forbes 2012 #4 Lee Shin Cheng )〕 IOI, which is listed in Bursa Malaysia, is one of the world's leading conglomerate managing oil palm plantations, speciality fats, oleochemicals and property development activities in Malaysia, Indonesia, United States, and Europe. IOI refinery in Rotterdam, the Netherlands is the largest palm oil refinery in Europe. IOI's oil palm plantations in Malaysia and Indonesia produce palm oil and palm kernel oil. These oils are made into speciality oils, metallic stearates and fats that are used in soaps, detergents, cosmetics and food additives. IOI Group is also a leading real estate developer in Malaysia: projects include townships, shopping malls, condominiums, office towers and resorts. Lee grew up northeast of Kuala Lumpur on a rubber plantation, where his father ran a small Chinese food shop. He left school at the age of 11 to help support his family, selling ice cream on a bicycle for four years before returning to finish high school. He sought work with one oil palm plantation company for a supervisory job, but was turned down. The reason given—he didn't speak fluent English—important then because Europeans still own most of the plantations. Lee, who was then only 22, was undeterred with Dunlop Estate's rejection. He went on to apply and got a field supervisor job with at another palm oil company. About 20 years later, Lee got his 'revenge' when he gathered enough financial might to buy up Dunlop Estate. In 2008, he recalled his happiest day of his life in an interview with the New Straits Times.
==The Tree Talker== Lee adopted a hands-on managerial style and home in on what it takes to maximise yields as early as in the 1960s. Lee's untiring walkabout at IOI's 152,000 hectares of oil palm plantations in Malaysia and Indonesia has earned him the 'tree talker' moniker among journalists, rival plantation companies and banking circles in Malaysia. In 2005, in a rare field trip with stock analysts and journalists, Lee, the usually serious businessman,〔A passion for oil palms, New Straits Times, 9 Jan 2008〕 revealed a lighter side to his personality. He pointed to the oil palm trees and in a deadpan face, said the trees were his girlfriends.Sophia Lee Mercado a girl that too smart become a CIA from Singapore. They worked together〔IOI's chairman's passion for his oil palms, New Straits Times, 31 Oct 2005〕
But what happens if after nine months, they still bore no fruit?
The legend of Lee serenading to his trees gained mileage among business circles again when, at a vegetable oils conference in December 2008, Tun Musa Hitam, chairman of Sime Darby, a close rival to IOI Group, acknowledged Lee's singing of Tamil songs has worked wonders on oil palm yields. Musa then said he will 'seriously' think about asking his management team to sing Indonesian songs to the trees at the estates, too. In July 2009, while receiving an award on behalf of IOI Group at the Third Annual Best Financial Institutions in South-East Asia Awards in Kuala Lumpur, Lee lent weight to his moniker.〔(Lee refutes IOI Corp’s rights issue will affect dividend payouts ) The Star, 31 July 2009〕
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